NORTHERN ALBERTA INSTITUTE OF TECHNOLOGY
NAIT welcomes Jennifer Pascoe as Associate Vice-president, Marketing and Communications

NAIT is pleased to announce Jennifer Pascoe will join the polytechnic as Associate Vice-President, Marketing and Communications.

A trusted leader and accomplished strategist with more than two decades of experience in public relations, communications, marketing, stakeholder relations, and community engagement, Pascoe is deeply committed to collaborative, integrated, and inclusive leadership. She most recently served as vice-president (university relations) at Athabasca University and, before that, associate vice-president (strategic communications) at the University of Alberta. 

Beyond her professional career, Pascoe has dedicated countless hours to mentoring the next generation of leaders and teaching various courses in professional communications and public relations at MacEwan University.

Her academic background includes an undergraduate degree in art history and museum studies (University of Alberta), a post-graduate diploma in public relations (MacEwan University), and graduate research (MA, University of Alberta) focused on how and why scientists use social media to communicate, exploring the interface of communications and technology. 

Pascoe is also actively engaged in the Edmonton community, serving as a Rotarian, a board member with the Terra Centre, and a member of the Women United cabinet for United Way of the Alberta Capital Region. 

In her new role, Pascoe will provide dedicated leadership to NAIT's marketing and communications efforts, overseeing institutional branding and strategic messaging. Her leadership will play a pivotal role in advancing NAIT's strategic plan, ensuring clear, effective, and engaging communication with students, staff, industry partners, and the broader community. 

Quotes 

"I'm so excited to join NAIT, an institution that Alberta needs now more than ever to drive progress and prosperity for the people of our province. After nearly two decades of working in the province's post-secondary sector, I've seen firsthand how strong storytelling connects institutions to the communities they serve. I can't wait to work with the team to amplify NAIT's impact, engage alumni, industry and community partners, and build on the institution's strong brand."
Jennifer Pascoe, Associate Vice-president, Marketing and Communications  

"Jennifer's depth of experience in the post-secondary sector coupled with her strategic mindset and vibrant energy make her an exceptional addition to our team. Her leadership will be instrumental in shaping NAIT's brand, strengthening our connections with students, staff, and industry partners, and advancing our strategic priorities. I look forward to the impact she will make as we continue to share NAIT's story in meaningful ways." 
Daryl Silzer, Vice-president, External Relations and Chief Development Officer