Selkirk College has unveiled a refreshed brand that highlights what sets the post-secondary institution apart. The new look is meant to promote an educational experience that is connected to land and community, and that prepares students to adapt and thrive in a changing world.
The logo symbolizes nature, achievement and forward momentum. Elements including graduation caps, mountain peaks and an abstract larch tree represent student journeys intertwined with the landscapes of the West Kootenay and Boundary regions.
The rebranding also introduces a new colour palette of green and blue, updated core messaging and a fresh tagline, "Where Place Meets Purpose."
"Our new logo reflects the spirit of Selkirk College our natural setting, deep community roots and commitment to helping learners achieve their goals," says President and CEO Dr. Maggie Matear. "It captures what makes us unique: programs connected to the land and focused on sustainability, plus opportunities for learners to solve real problems, test new ideas and prepare to meet the future. Our brand shows the world we're the kind of place where people can learn, connect and thrive."
Informed by Broad Consultation
Input from the broad college community, including over 500 consultations during the strategic planning process, helped shape the new branding. A project team of college employees and a Selkirk College Board of Governors representative worked closely with advertising agency Bravo Tango on the brand strategy and logo design.
The college will roll out its new visual identity in the coming months and years, updating materials as they need replacing. This low-waste, low-cost approach aligns with the college's commitment to sustainability.
Learn more about the refreshed Selkirk College brand.
