Lavazza North America, Inc. ("Lavazza"), the globally renowned coffee brand loved by Canadians for decades, is excited to announce a four-year partnership with George Brown College (GBC) beginning in 2025. This collaboration brings together two leaders in their fields with a shared commitment to innovation and excellence, offering students unique learning opportunities and enhancing campus life.
Through this partnership, Lavazza will introduce several key initiatives, including the Lavazza Scholarship, and a state-of-the-art Lavazza Beverage Simulation Lab. These initiatives will provide students with hands-on training, participation in industry events, and real-world experience to prepare them for future careers in the culinary and hospitality industries.
"We are thrilled to partner with George Brown College," said Andrea Chiaramello, SVP North America Retail Sales at Lavazza. "This collaboration represents a shared commitment to excellence and innovation, values that are at the core of Lavazza's 130-year heritage. By bringing Lavazza's coffee expertise to students at The Chefs' House and fostering a passion for authentic Italian coffee experiences, we are empowering students with the skills and knowledge to excel in their careers and shape the future of the hospitality industry."
As part of the collaboration, students at GBC's Centre for Hospitality and Culinary Arts (CHCA) -- one of Canada's premier culinary and hospitality schools -- will gain hands-on experience with Lavazza's industry-leading coffee equipment at The Chefs' House. The Lavazza Beverage Simulation Lab will also host Continuing Education workshops, providing specialized training opportunities.
"This partnership enhances our students' learning experiences by connecting academic knowledge with industry expertise," said Rudi Fischbacher, Dean of the Centre for Hospitality and Culinary Arts. "Lavazza's commitment to quality and innovation aligns perfectly with our goal of preparing students to lead in a rapidly evolving industry."
The partnership will officially launch with a special event at the culmination of the Lavazza Baking Competition at George Brown College on May 29, 2025.
