In celebration of a new school year, Appleby College, one of Canada's leading independent schools, is pleased to announce the launch of its newly redesigned website by UBIQ Education.
"At Appleby, we pride ourselves on being at the forefront of education and providing the members of our community - both current and future - with unparalleled experiences. With the support of UBIQ, we have created a website experience that is radically different from any other school. We have created a website that leverages data and customer insights to both facilitate as well as enhance the visitor's journey by providing them with access to the information that is most pertinent to them in as few steps or clicks as necessary," shared Michael O'Connor, Appleby's Chief Marketing and Enrolment Officer.
Over the past 12 months the joint Appleby and UBIQ team have engaged in a comprehensive process of mapping the user experience by analyzing existing and historic digital visitor data. The result is an engaging, integrated and effective user-centric digital experience.
"We would not have been able to build this site without the search engine functionality that UBIQ developed. It enabled us to take the extraordinary breadth of our school and summer programme offerings and simplify them down, so that each individual visitors to the website can find their desired information conveniently and efficiently," explained O'Connor.
Appleby made the decision to partner with UBIQ after an extensive review in 2023. What excited the team at Appleby and differentiated UBIQ from the other providers was its focus on data as the foundation for measuring and validating the digital user experience, and the belief that this approach will enable the school's digital assets to accentuate and showcase its unique brand attributes and student experiences.
Having worked with some of the most prestigious brands in education, UK-based UBIQ has helped each of these schools create its own unique and dynamic digital experience. "Great digital experiences come from gaining an in-depth understanding of how a school's customers behave, knowing what they want, and beginning to individualize customer journeys on a 1:1 basis," says Daniel Clarke, Chief Executive Officer and Founder of UBIQ.
