St. Francis Xavier University (StFX) is pleased to announce the appointment of Dr. Lisa Watson as the new Dean of Business of its Gerald Schwartz School of Business. A distinguished academic leader, researcher, and administrator, Dr. Watson brings extensive experience in strategic planning, program development, and business education innovation to StFX.
Dr. Lisa Watson Appointed Dean of StFX's Gerald Schwartz School of Business
Dr. Watson joins StFX from Athabasca University, where she has served as Dean of the Faculty of Business since 2022. Prior to that, she held several leadership roles at the University of Regina, including Associate Dean (Research & Graduate Programs) at the Hill and Levene Schools of Business and Associate Dean (Strategic) in the Faculty of Graduate Studies and Research. With over 20 years of experience in business education, Dr. Watson is widely recognized for her expertise in marketing, consumer behavior, and social impact research.
"We are delighted to welcome Dr. Watson to StFX," said Dr. Amanda Cockshutt, Vice-President, Academic & Provost of St. Francis Xavier University. "Her deep experience in business education, commitment to student success, and forward-thinking leadership will be instrumental in strengthening our Faculty of Business and preparing our students to be leaders in an evolving global economy."
Throughout her career, Dr. Watson has played a key role in leading strategic initiatives in business education, including curriculum renewal, accreditation, and experiential learning. She has also contributed extensively to policy and governance development in higher education, serving on numerous faculty councils, program renewal committees, and research steering groups. Her work has advanced graduate business education, micro-credentialing, and the integration of digital learning strategies.
A strong advocate for experiential learning, Dr. Watson has been deeply involved in case competitions, business mentorship programs, and community partnerships that enhance student engagement. She has also received multiple awards for teaching excellence, research contributions, and leadership in higher education.
"I am honored to join St. Francis Xavier University as Dean of Business," said Dr. Watson. "StFX has a strong reputation for academic excellence and student-centered learning, and I look forward to working with faculty, students, and community partners to advance the Faculty of Business. My focus will be on fostering an innovative and inclusive learning environment, strengthening industry partnerships, and ensuring that our programs continue to provide students with the skills and experiences they need to succeed."
Dr. Watson holds a PhD in Business with a concentration in Marketing from Bond University in Australia, a Master of Management Studies from Carleton University, and a Bachelor of Commerce (Honours) from Carleton University. She has published extensively on topics related to consumer decision-making, social marketing, and sustainable consumption, and she has held leadership positions in various national and international academic organizations.
In her role as Dean, Dr. Watson will oversee the strategic direction of the faculty, leading program development, faculty recruitment, and partnerships that support student learning and career development.
St. Francis Xavier University would like to extend its gratitude to the search committee for their time spent working with KBRS Executive Search on this critical hire for the university.
Dr. Watson will begin her role as Dean of Business starting on July 1, 2025.
