Van Bernard has known what he wants to do since he was eight years old.
Diagnosed with Spinal Muscular Atrophy (SMA) type 2 as an infant, Van uses a power wheelchair to navigate daily life and support his vast athletic endeavours participating in para-sports like power wheelchair soccer, sledge hockey and para sailing. He also coaches baseball.
Van's love of sports began as a young child, when his father and his uncle both lifelong hockey fans competed over which of their respective teams would become Van's favourite. Van's uncle won, and he's been a diehard Ottawa Senators fan since. As time went on, and as Van and his family began travelling for specialized medical treatment in Toronto, his love affair with sports evolved from a passion into a calling.
"I remember going to a Blue Jays game in Toronto, and I realized that sport instills a feeling of excitement like nothing else," Van says. "I knew being a professional athlete wasn't how I envisioned my career as a person living with a disability and using a wheelchair. I knew I wasn't going to be a professional NHL player, but it wasn't over for me. I knew I could still be in the sports world and combine my passion for relationship building with my love for athletics."
Van has already begun to carve a path that blends these passions. His dedication to disability advocacy in sport was recognized earlier this year when he received the Terry Fox Humanitarian Award. Looking ahead to his career, Van has identified an area of the sports industry that he is uniquely suited to address para-athlete sponsorship and he's come to Saint Mary's to gain the education he needs to start making waves in the industry.
"I've always wanted to manage the sponsorships of para-athletes," he says. "I love them. They're people like me, and giving them an opportunity to be a pro, to be recognized, and to get more recognition from able-bodied people is something I'm passionate about because these athletes are extremely talented, and often, nobody hears about them."
The Sports Business major is a new specialization within the Bachelor of Commerce program at Saint Mary's. It's designed to give students like Van hands-on experience that prepares them to work in the world of athletics. The program is also unique in Atlantic Canada, helping to nurture Maritime talent right here at home. The timing of the new major was perfect for Van.
"One of the main reasons I came to Saint Mary's was the sports business program. I was looking at universities outside of Atlantic Canada because I knew this was what I wanted to do, and I was prepared to move to pursue the education I needed. The minute SMU announced that they were introducing a new major in sports business, I immediately applied. And when I got in, I was thrilled."
Offering courses in sports marketing, sports and sustainability, and sports law, the major combines classroom learning with experience-based projects to equip students to thrive in a fast-paced and in-demand industry. For Van, that education is an invaluable foundation to build the career of his dreams.
"I've done lots of advocacy work for disability rights," Van says. "That's my path, that's what I want to do, and I'm continuing to do that work right here at Saint Mary's."
