After nearly a year of research, consultation and creation, the Southern Alberta Institute of Technology (SAIT) is moving into its next century with a fresh look.
SAIT has seen an impressive rate of growth and transformation a 50% increase in full-load equivalent students and nine new buildings but the brand has remained unchanged since 1998.
A new look was revealed to SAIT employees at an event on campus today, to celebrate their passion for excellence and share the inspiration behind the brand.
"Anticipation around the new brand has been building for months and we are looking forward to seeing it in action," says Dr. David Ross, President and CEO. "As we progress into our next century, the new brand story and visual identity represents both the present and future relationships SAIT has with our community students, employees, alumni and partners around the globe."
SAIT's rebranding journey began following the launch of a new strategic plan in late 2014 and has been an extensive process with market research, surveys and focus groups playing an important role in the development. Research led to the decision to drop the word "Polytechnic" from the name.
"More than 4,000 voices united to contribute to SAIT's new brand," says Carol Rogalski, Director of Marketing at SAIT. "One piece of overwhelming feedback was the understanding that SAIT offers a polytechnic education, but having the word in the name wasn't necessary. We listened and the new brand reflects that."
Beginning today, SAIT's new brand will be rolled out through the normal course of business. As materials reach the end of their life cycle, they will be refreshed with the new look and feel a process anticipated to take two to three years.
