Over the past two years, the world has rapidly changed, moving more people online and faster than ever before. A trend that was gradually growing became a boom. From zoomers to boomers, digital engagement is at an all-time high. What does that mean for the future of business? Data for companies to analyze and lots of it.
"We've seen a significant shift across our economy, with most businesses and firms transitioning or increasing their digital transactions and data gathering to be able to continue to engage with their customers," says Dr. Harjeet Bhabra, Dean of the Saint Mary's University Sobey School of Business. "As one of Canada's leading business schools, the Sobey School of Business has been innovative in creating new opportunities for our prospective students. Recognizing the growing need of data in evidence-based decision-making pursued by businesses today, we will be introducing the new Master of Business Analytics program in September this year."
The Master of Business Analytics (MBAN) program, the first of its kind in Atlantic Canada, meets the growing need for talented data analytics professionals with the skills and advanced applied knowledge to develop, evaluate, refine and implement analytics applications to drive business innovation and success. A program to address the growing demand for business analytics is something one of Saint Mary's University's most prominent alumni identifies as vital to businesses in the future.
"Many companies realize the value of data and the importance it has on growing their businesses, but lots of people, organizations and executives are still somewhat intimidated about data and how to use it effectively," says Dr. Robert (Bob) P. Kelly BComm'75 DComm'97, former CEO of the Bank of New York Mellon and former Chancellor of Saint Mary's University. "As a leader in Canadian business education, it is fitting that Saint Mary's leads the way forward in business data analytics."
