JD Ulanowski (BSM '19) didn't stumble into a career in professional soccer, he drew it up like a well-executed game plan with a clear vision, calculated preparation and a knack for turning opportunity into momentum.
The 28-year-old General Manager for Atlético Ottawa in the Canadian Premier League (CPL) credits Brock University with giving him the foundation to not only chase but also realize his dream.
"I was very targeted and scoped out what I wanted to do," he said. "I was very clear with my plan, but I recognize that's not going to be the case for everybody."
While enrolled in Brock's Sport Management (SPMA) program, Ulanowski was already thinking ahead. He took advantage of the program's emphasis on experiential education, securing a placement with Toronto FC that would later turn into a full-time job with the CPL after graduation.
"Brock gave me access to a lot of things I didn't even realize would help me later," he said. "The classes were important, sure, but the network and the co-op experiences were huge."
Ulanowski earned an internship with Toronto FC through Brock and eventually took his first major career step with a role at the CPL's headquarters, where he helped launch the new domestic league. But even then, he knew his career arc wasn't complete.
"Even in my first year or two at the league office, I knew I had to work for a club," he said. "I was very present and worked hard, but I also knew for my career longevity, I needed to get that experience at the club level."
That clarity led him to his current role with Atlético Ottawa, where he's helping shape the club's identity both on and off the pitch.
"It's a hard question when people ask how to get into pro sports," he said. "Try to volunteer and try to get in. We have good interns right now doing good work. Even if there's not a job right away, they're making an impression for the future."
JD Ulanowski (BSM '19), the 28-year-old General Manager of Atlético Ottawa, credits his time at Brock University with laying the foundation for a purposeful career in professional soccer.
For Ulanowski, impressions matter, and Brock helped shape how he makes them. He said the professionalism expected in the SPMA program prepared him well for environments where standards are high, and expectations are higher.
He also encourages students not to wait for perfect opportunities.
"You can't just sit at home and have coffee chats a million times," he said. "You've got to get out there and do the work."
That no-nonsense approach to career building is part of what's helped Ulanowski stand out in Canada's evolving soccer landscape. And while his path may not be typical, he's quick to point out that what Brock offered was more than just an education it was a launchpad.
Ulanowski recognizes he's in a desirable position that many sports fans dream of.
"I don't take it for granted," he said. "I've had great mentors, great timing and great support, and Brock was a big part of that."
Today, whether he's navigating team logistics, supporting player development or contributing to the long-term vision of Atlético Ottawa, Ulanowski still leans on the lessons learned in his undergrad years.
"Being part of the CPL from the beginning and now helping a club grow, that's been the most rewarding part," he said.
His advice is simple, but grounded in experience for those coming up the ranks.
"Be present, do the work and think ahead," he said. "Sometimes volunteering one summer turns into a full-time role the next."
