Second-year students in Fanshawe's Fashion Marketing and Management program are partnering with Goodwill Industries to host The Story, a sustainable pop-up shopping event beginning on Wednesday, November 20 featuring re-styled gently used clothing and accessories.
The pop-up store event will be held at Canada Life Village Square in the heart of Fanshawe's Innovation Village. An online pop-up shop will also run from November 20 to December 4 at https://livechic.ca.
Professor Deb Trotechaud, who has led the College's participation in this key learning experience for many years, explains the students have hand selected gently used clothing and upcycled the items into a collection of "amazing pieces" that are intended to spark conversation. "Second-hand fashion is not just a trend; it's a movement reshaping the way we think about clothing," she says. "It transforms the way we value our wardrobes, reduces waste and fosters sustainable choices that are fashionable and forward thinking."
Goodwill Industries and the Fashion Marketing and Management program have partnered on this initiative for the past 15 years. The experience provides a valuable hands-on learning experience in organizing and promoting an event and encouraging consumers to consider more sustainable second-hand fashion. This year's students have spent the fall term carefully selecting and restyling garments donated by Goodwill, organizing photo shoots and marketing through social media in preparation for the event.
"This continues to be a beneficial collaboration and positive learning experience for the students as well as for many of the team members here at Goodwill," says Tracy Hilts, the regional manager of Goodwill Industries. "The students have done a terrific job curating a catalogue of restyled and vintage clothing and creating a community experience."
For more information
1001 Fanshawe College Blvd.
London Ontario
Canada N5V 2A5
www.fanshawec.ca/
