U of A political scientist Fiona Nicoll says she has never seen anything like the viral spread of sports betting online.
"I feel like we're looking down the barrel of an enormous wave (like a surfer)," says Nicoll, who is a former Research Chair in Gambling Policy and local research coordinator for the Alberta Gambling Research Institute, a consortium of the University of Calgary, the University of Alberta and the University of Lethbridge.
"The more educated we are about these new forms of gambling, the better we will be as a society, but also as individuals, to manage it."