UNIVERSITY OF THE FRASER VALLEY
2025 Betty Urquhart Award: Hougen Block Project supports Mission charities

Greg Elford led efforts to revitalize a historic building in downtown Mission, turning it into a vibrant community-oriented space. In the process, he helped breathe new life into the heart of the city. The Hougen Block Project is a case study in community building and collaboration, and it's a big reason why UFV has recognized Greg with the 2025 Betty Urquhart Award. 

2025 Betty Urquhart Award winner Greg Elford.

When UFV was founded 50 years ago, Betty was among the first staff members who set the tone for the community-focused approach that remains a priority for the university today.   She was an avid volunteer with a strong belief in giving back. After her passing in 1995, UFV kept that legacy alive with an annual award in her name.  

Greg, owner of The Penny Coffee House in Mission, embodies the community service, leadership, and civic engagement that the award honours. His work is grounded in compassion, innovation, and an unwavering commitment to revitalizing and strengthening his community.  

Greg Elford receives the 2025 Betty Urquhart Award at St'elt'elawtexw: A Celebration of Community.

"Greg's work touches people from all walks of life creating spaces where individuals of diverse backgrounds, experiences, and needs feel seen, supported, and connected," says Susan Mide Kiss, UFV's Vice-President, Community Engagement. "His commitment to building a more inclusive and compassionate community reflects the spirit of Betty's legacy." 

Before its transformation, the Hougen Block building was underutilized.  Today, it's a bustling hub for arts, entrepreneurship, and community gathering fostering cultural connections and sparking downtown revitalization. 

But the project goes beyond one restored building. Greg's team uses the profits from property management, matched by grants, to fund and facilitate charitable initiatives across Mission. Each year, the Hougen Block Project supports five Mission-based organizations, working with them to spread awareness, and raise funds. 

"Greg's legacy is one of connection and collaboration," Susan says. "As a pastor, community builder, and founder of several local projects, he connects local leaders, artists, residents, and civic partners in a shared vision for a more resilient and inclusive Mission. His leadership is characterized by humility, service, and a belief in the power of community." 

Greg's work at Hope Central is also vital. Hope Central is a faith-based centre focused on food security, and community connection. It offers regular meals, inclusive programming, and a welcoming environment for those experiencing hardship or isolation. It makes a positive impact in many lives. 

"Greg's efforts are grounded in a sincere desire to serve, uplift, and walk alongside his neighbours," Susan says. "He is a truly deserving recipient of the 2025 Betty Urquhart Award."