When competitors step up front to make their presentations at the 15th annual Scotiabank Vanier College National Marketing Case Competition on February 8 and 9, 2020, they will face a daunting panel of experts from business, industry and education.
In evaluating the contestants, the judges will be sizing up the latest crop of future young talent in marketing coming from 25 colleges across the country all aiming for top place honours, in this unique national, bilingual, college-level case competition.
"Through case competitions like this one, students gain confidence and prepare themselves for marketing and entrepreneurial careers when they graduate," indicates Case Competition organizer, David Moscovitz. "Students must draw on their marketing skills and knowledge as well as their creativity and imagination in order to gain a spot on a competition team." Throughout the fall semester, Vanier Marketing students worked hard to be chosen for a spot on the 2020 team and it was only in December that four students made the cut. Students Alysha Viljean, Aleesa Villaroel Hall, Raj Patel and Daniella Beltran Jimenez joined David Moscovitz, Head Coach, and Stavros Athanasoulias, Assistant Coach, to form the Vanier team.
Case competitions demand knowledge, clear thinking, good presentation skills and imagination. During the Case Competition students, in teams of three, are isolated for three hours to analyze a marketing problem they have never seen before, create a Power Point presentation then present a marketing plan before a panel of judges. The teams are judged on the practicality and value of their solutions, and the quality of their presentations.
Round One of the 2020 competition will take place on Saturday, February 8, 2020, at the Marriott Courtyard Hotel (Montreal Airport), 7000 Place Robert-Joncas, (514-339-5333). Presentations begin at 10:15 AM and run until 3:30 PM on Saturday. Because of the large number of participants, there will be three theatres of presentations on Saturday. That evening, the top two teams from each of the three theatres will be announced at a gala dinner at 7:00 PM. These top six teams will then go on to compete in the finals Sunday morning, February 9, 2020, following which, an awards luncheon will take place.
Scotiabank is the principal sponsor of the Scotiabank Vanier College National Marketing Case Competition.
2020 Competing Colleges and Cegeps
The colleges and cegeps signed up for the 2020 competition are: Cégep André-Laurendeau, Cégep régional de Lanaudière à Terrebonne, Cégep de Drummondville Collège Ahuntsic, Collège Bois-de-Boulogne, Collège Montmorency, Collège Édouard-Montpetit, Collège André-Grasset, Dawson College, Champlain College, Marianopolis College, and Vanier College from Québec; Algonquin College, Durham College, George Brown College, Niagara College, Seneca College, Sheridan College, and St. Clair College of Applied Arts and Technology from Ontario; Red River College from Manitoba; Southern Alberta Institute of Technology (SAIT) from Alberta; Okanagan College from British Columbia; Nova Scotia Community College (Ivany) and Nova Scotia Community College (Kingstec) from Nova Scotia; and College of the North Atlantic from Newfoundland.
2020 Judges
This year's judges, all education, business and industry professionals from across Canada, include:
Saturday Judges
Carolyn Di Murro: Partner, Eptix Electronics
Giovanni Di Girolamo: Sales Management Consultant, Lecture, McGill University, HEC
Bryan Barbieri, Professor, Marketing, John Molson School of Business, Concordia University
Maude Martin, Marketing Manager, Deloitte
Joe Astorino, Vice President Montreal Center Scotiabank
Benoit Chalifooux, Deputy Director, International Affairs, lecturer, UQAM
Melissa Di Paola, Communications Specialist, Deloitte
Roy Tofolli, Retired Professor Marketing, UQAM
Angie Petrogiannis, Retired, Scotiabank
Paul Yannouris, Small Business Development Manager, Scotiabank
Richie Greenstein, Branch Manager, Scotiabank
Sunday Judges
Simon Restall, Regional Director, Sales and Service Effectiveness, Scotiabank
Julio Rinaldi, President Carrot Group
Constantina Ioannou, Senior Relationship Manager, National Franchise office
Gabriella Dintino, Scotiabank, Advice and Service Coach, Investments
Wendy Keller, Marketing professor, McGill University
