Last Friday (April 10), Algoma University and Sault College launched a new joint business case competition designed to enhance experiential learning, strengthen collaboration, and create clear academic pathways for students. Known as AUSCx, the full-day competition challenges students to apply their knowledge to community-based business scenarios in a fast-paced, collaborative environment, culminating in formal presentations and final pitches to a panel of local judges.
The competition centred on real-world business scenarios drawn from the local community, requiring students to develop practical, actionable solutions. One challenge focused on advising a Sault Ste. Marie-based company about its growth strategy as it looks to expand into Southern Ontario, including market positioning and scalability considerations. A second scenario tasked students with shaping a marketing and brand strategy for a local business with diverse operations, requiring teams to navigate brand cohesion, audience targeting, and long-term positioning across multiple lines of business.
"This initiative reflects our shared commitment to creating meaningful, hands-on learning experiences that strengthen student abilities, particularly in leadership and business acumen," said Dr. Jody-Lynn Rebek, co-event lead and faculty member in Algoma University's Faculty of Business and Economics (FoBE). "By working in close partnership with Sault College, we are strengthening connections between our institutions and local organizations while creating supportive pathways that empower students to continue learning and thriving in our community throughout their careers."
The partnership highlights the growing alignment between Algoma University and Sault College, with a focus on enabling seamless transitions for students pursuing further education. As a result, five Sault College students who participated in the competition plan to continue their studies at Algoma University this fall through the 2+2 program.
"AUSCx allows students to apply their classroom learning in a high-pressure, real-world environment while highlighting opportunities for further education and career growth," said Ben Oliver, co-event lead and Business faculty member at Sault College. "We were especially pleased to welcome students from Superior Heights, who experienced firsthand how case competitions work at both the college and university levels. These experiences build confidence and spark interest in future opportunities, and we look forward to continuing that momentum at our high school case competition this May."
The joint competition marks an important step in strengthening regional partnerships and advancing higher education opportunities that prepare students for future success. It also fosters innovation, critical thinking, and essential sales and negotiation skills aligned with evolving learner and workforce needs.
The inaugural event featured five teams from Algoma University and four from Sault College, with Algoma U teams earning the top three placements. Congratulations to all participants and winning teams.
- First Place: Ashlyn Kells Noble, Sara Dankin, Shane Hamilton
- Second Place: Colby Greco, Tyson Culina, Keliyah Rowswell, Nathan Higgins
- Third Place: Jordan Tomasone, MD Soeb Akter, Shannon Spadoni, Josephine Ojerinde
To view photos from the event, click here.
For more information on pathways between Algoma University and Sault College, visit saultcollege.ca/pathways or algomau.ca/admissions/transfers-pathways/.
This event is made possible through the generous support of valued sponsors: Mike Pratt (Lallemand Plant Care), Lara Stilin and Kristy Rachkowski (YNCU Your Neighbourhood Credit Union), and Nikki Storey (Headwaters North); and our real-life case contributors, Krista Nolan (Mane), and Keenan Haavaldsrud and Kaiden Maltais (K&M Customs)
