Sport continues to be one of the most effective proving grounds for technology that can scale into health care, defence and human performance. At the University of Waterloo, student projects and research-driven ideas are serving as a foundation for sport tech startups.
With the support of the University's entrepreneurial ecosystem, including its flagship incubator Velocity, these companies are each demonstrating how performance innovation at Waterloo travels far beyond the game.
During Toronto Tech Week (May 25 to 29, 2026), Velocity is hosting a sport tech and human performance event at Left Field Brewery, bringing together Waterloo founders, investors and industry leaders to explore how performance-driven technologies extend beyond the game.
