The child of accountants, Vanessa Paulin-Savoie decided in high school that she didn't want to follow in her parents' footsteps. She loved reading and writing and did well in French, so she thought a translation degree at the Université de Moncton made sense.
Her parents weren't so sure. They persuaded their daughter to apply to the university's co-operative education program so that she could see what working in translation was really like. After her second year in the program, it took only one work placement for Ms. Paulin-Savoie to realize that translation "wasn't for me."
What she did love, though, was the marketing aspect of the work - writing communications materials in French and English for an Acadian heritage site near her home in Caraquet, New Brunswick. With her creative flair and an affinity for data, she found that marketing "uses all the things that I'm good at." Now in her final year of a marketing degree, Ms. Paulin-Savoie is still in the co-op program.








