On behalf of Jane Shin, Vice-President, Students and Community Development, Vancouver Community College (VCC) is pleased to announce that Charnelle McClure will be joining the college as the new Executive Director, Marketing and Communications.
Charnelle brings with her over 20 years of experience providing leadership and strategic direction in all aspects of Marketing and Communications from brand and growth to internal and external communications. Her breadth of knowledge from TELUS, Central 1, Vancity and Georgia Main Food Group has given her a deep understanding of consumer insights and a specialization in purpose-driven brands.
Charnelle is a lifelong learner and has her Bachelor of Arts in Economics and Political Science from McGill University and her Master of Science in Marketing and Communications from the University of Ulster. The thing that most attracted Charnelle to VCC was the impact that we make in community through education, our commitment to reconciliation and our focus on environmental sustainability.
"We were impressed with Charnelle's collaborative leadership style, her values alignment, and her experience growing brands," says Jane. "Her expertise will be a valuable asset to our Marketing and Communications team, and we look forward to Charnelle contributing to the success of our Strategic Innovation Plan in advancing our new brand, Campus Plan, and campaign."
Charnelle begins her new role on August 19, 2024.
Please join us in welcoming Charnelle to VCC!
