Humber Polytechnic students are empowered to find their edge and realize their full potential by building the skills and confidence for lifelong employability and real-world impact.
That's according to the institution's new campaign, "The You You Knew Was in You," which makes strong connections with learners to inspire them to bring out the person they want to be while they pursue their program at Humber.
With a relatable message that will inspire students who are on their respective journeys to find their inner selves, Humber is speaking to learners who seek an environment that will nurture their inner talents so they can go on to tackle society's most pressing challenges, including Canada's productivity crisis, while gaining the life experience to be self-confident leaders.
"Humber has always been a place where students find their edge," said Ann Marie Vaughan, president and CEO of Humber. "It's not enough to simply acquire knowledge; students need the confidence to use it and the fearlessness to lead. This campaign reflects Humber's commitment to helping students refine their abilities, challenge limitations, and unlock their full potential to become the person they know they can be."
Intended to break from traditional post-secondary marketing, the campaign features tableaus of students seeing their future selves, under spotlights, set against a black background to showcase what's possible through a Humber education. The main video is set to an original song, performed by students and alumni who found their edge at Humber and appear across the campaign.
"Humber is redefining what it means to be a post-secondary institution, setting a bold new standard for learning and self-discovery to better meet students where they are," said Tammy Sadinsky, interim vice-president of Marketing, Communications and Advancement at Humber. "One size definitely does not fit all so we are reimagining what's possible. The future of education is here, and it begins at Humber Polytechnic."
The campaign affirms students' aspirations while also addressing tensions such as self-doubt and external pressures many students face. It shows that Humber sees and fosters each student's spark - preparing them for real-world impact through hands-on experience, faculty support and customized learning pathways - to be ready to push the limits of Canada's most wicked problems, which includes tackling the productivity crisis.
Canada has experienced dramatically declining productivity in recent years. In 1984, Canada was producing 88 per cent of what the U.S. did per hour. By 2022, that number dropped to 71 per cent. In 2023, Canada placed 18th in world productivity.
The new campaign also reflects alumni experiences and highlights Humber's ability to produce graduates with real-world skills who are ready to contribute to the workforce and economy upon graduating. Humber graduates have a reputation of excellence as demonstrated by College Ontario's annual key performance indicators. In the most recent survey, Humber had both the highest Employer Satisfaction rate (96.6 per cent) and the highest Graduate Employment rate (83.6 per cent) of all colleges in the Greater Toronto Area.
Humber collaborated with Broken Heart Love Affair to develop and produce the campaign and PUSH Media on its awareness and presence. The campaign is an extension Humber's Building Brilliance vision.
To learn more about the brand campaign visit www.humber.ca/you.
