UNIVERSITY CANADA WEST
UCW's That's Boss, That's UCW video wins third award

University Canada West's That's Boss, That's UCW video has just won another award.

The video won Best Education Online Video at the Web Marketing Association's 2024 Internet Advertising Competition Awards on April 4.

Created in collaboration with Victoria-based Riptide Studios, That's Boss, That's UCW was launched on YouTube and across various social media channels with the aim of attracting prospective students and promoting the University's key strengths. The campaign sought to showcase the uniqueness of UCW by highlighting its commitment to personalized and flexible learning regardless of personal circumstances. The campaign aimed to resonate with potential students from all backgrounds.

"It is a great honour to receive this accolade," said Midya U, Vice President, Marketing and Communications at UCW. "This recognition is a reflection of the tireless effort, ingenuity and inventive drive of our exceptional Marketing and Communications team."

Founded in 1999, the Internet Advertising Competition Awards highlights the best online advertising in 86 industries and nine online formats, including online ad, video, mobile, newsletter, email and social media.

It's the third award win for the video, which also won the Advertising - Online Ad (Single) Platinum honour at the MUSE Creative Awards and was a Platinum Winner in the Advertising/Marketing | Online | Video Ad category of the Association of Marketing and Communications Professional's MarCom Awards.